Help desk farmbench.support@ahdb.org.uk  |  024 7647 8599

Privacy Statement

The Privacy of Your Personal Information and AHDB’s Farmbench system

The Farmbench benchmarking system is controlled by the Agriculture and Horticulture Development Board (AHDB). We take the privacy and security of both your personal and commercial information very seriously. We will never sell your personal data to third parties and the sensitive business financial information you provide will be treated as ‘commercial in confidence’ by us. How we use your information collected as part of Farmbench, and take care of it, is explained here.


Who we are and how to contact us

The Agriculture and Horticulture Development Board (AHDB) is the levy board for the dairy, beef and lamb, pork, potato, horticulture and cereals and oilseed sectors. If you have any questions or concerns as to how your data is being processed you can contact the Farmbench team at farmbench.support@ahdb.org.uk or 024 7647 8599, or via the Regional Officer for your area, listed under the Contacts page of the Farmbench website. Or you can write to the Data Protection Officer (DPO), AHDB, Stoneleigh Park, Kenilworth, Warwickshire CV8 2TL or at E: data.protection@ahdb.org.uk


What personal information we collect and why

Farmbench is a web-based benchmarking system. The personal information we collect is your business trading name, farm name, first name, surname, complete mailing address, email address and telephone/mobile number to enable AHDB to set up and administer your Farmbench account and to also inform you about other ways in which you can engage with and benefit from the work funded through your levy.

Like most websites, Farmbench uses ‘cookies’ to help us make the site and your user experience, better. Cookies mean that a website will remember you. They are small text files that sites transfer to your computer/tablet/smartphone and make interacting with a website faster and easier. There are more details in our Cookie Policy at www.ahdb.org.uk/cookies


How we will use your information

Your personal information is used to create and administer a benchmarking user account for your farm and to contact you about Farmbench. It is also used to send you updates from AHDB e.g. the latest research, market intelligence, disease alerts, invitations to events and news on consumer marketing campaigns which could help your business to become more competitive and sustainable.

We may use the information you give us along with details about the publications you order or download, your attendance at events and the products and services you use, as well as data from other appropriate thirds parties, to help us make our information, services and communications more relevant for you.

Your farm business data is used to produce personal reports for you. It is also used to produce anonymised benchmarking reports for research and analysis purposes where your farm data is incorporated with that from other participating farmers in an anonymised and aggregated form, i.e. you and your farm business cannot be identified.

Where farmers have formed a business group, each farmer will have access to the anonymised data of others taking part in the group, as will AHDB staff and/or Consultants for use within the participating business group.


How we will keep your information safe

We ensure that there are appropriate technical controls in place to protect your personal information. Hard copy and online materials are kept secure with restricted and controlled access.

Your personal information is stored in the UK by AHDB on our secure network and cloud environment. Our third party suppliers operate under contracts that cover how they manage personal information and comply with applicable UK Data Protection legislation.

We will never sell your personal information to third parties and we will not release your personal information to any company outside of the AHDB for their mailing or marketing purposes.

Only the AHDB’s appointed data collector, AHDB staff or the consultant nominated by you, the farmer, has access to your full Farmbench data, together with the Validator of the benchmarking system a who must sign a confidentiality undertaking.


Third country transfers

AHDB’s own systems and storage are within the European Economic Area (EEA) and as part of Farmbench your personal data would not be transferred to any third country.


How long we will keep your data

We will retain your personal information linked to your benchmarking data until you choose to unsubscribe from Farmbench by emailing your request to farmbench.support@ahdb.org.uk.

Your anonymised farm data will continue to be retained and used as part of the wider Farmbench aggregated data set for historical research purposes and statistical purposes, as permitted under the General Data Protection Regulations Article 5(1)(b). Neither you nor your farm business will be able to be identified from this.

As a levy payer, your personal contact details will continue to be securely retained by AHDB in order for it to fulfil its public tasks as a levy board.


Your rights

By law you have certain rights over your personal data that we hold, such as right to be informed about how we use your personal information, the right to ask us to correct any errors, the right to ask for a copy of the personal information we hold about you (a Subject Access Request) and the right to object to AHDB’s processing. See the Information Commissioner’s website for full guidance on your rights.


The AHDB Privacy Notice

The full AHDB Privacy Notice describing how AHDB uses your information and takes care of it can be found on the AHDB website at www.ahdb.org.uk/PrivacyNotice.

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